Picture this: You’re walking down the sloping sidewalk on Patterson Avenue, past Bailey Power Plant, looking at the cutest dog playing in Bailey Park across the street. You look up at the twin smokestacks. Just how high are those?
Your gaze drops down and you glance over to your right at Bailey South, one of the newer redeveloped historical buildings in the iQ. From Patterson Avenue where you stand, you can see the building’s familiar bookends: Barcelona Burger + Beer Garden and Six Hundred °.
As you catch sight of a sign on the building, there’s a few names you don’t recognize. Javara? What does that company do? And Encore Bank–there’s a bank in the building?
While the iQ (and Bailey South in particular) is home to a good number of companies you might know, there are probably a greater number you don’t. Bailey South contains a cross-section of the businesses found in the iQ–everything from cocktails to clinical trials, from advertisers to advisors.
Come on a quick tour of the building and meet the tenants of Bailey South.
Have you ever walked by a building in the Innovation Quarter, and thought: Who actually uses that building? We’re decoding that mystery for you…one building at a time.
Featured Building:
Bailey South
450 N Patterson Ave., Winston-Salem, NC 27101
Floor 1
One of the main entrances to Bailey South is at the base of the smokestack, a historic hallmark of the building, which was the last historic building to be renovated in the iQ. Re-opened in 2022 by developer Front Street Capital, the brick and glass building was designed by STITCH Design Shop and is distinctive for its mix of historic and new architecture.
As you explore the first floor, prepare to feel hungry!
Six Hundred °
As you approach the Bailey South entrance, off to the right, the sleek, modern look of Six Hundred ° draws the eye. This neighborhood restaurant features a live fire kitchen and a menu with Southern roots, which uses locally-sourced goods prepared over a wood fire because Six Hundred ° believes that fire and food bring people together.
Established: 2022
Floor: 1
Fun Fact: The restaurant name comes from the temperature (600 ℃) at which the gas evaporates from wood, creating embers that can be cooked over.
Community Connection: Six Hundred ° recently took some time off for renovations, but the restaurant reopened in August and the staff were psyched to welcome back their patrons–new and familiar!
Barcelona Burger and Beer Garden
As you enter Bailey South, you pass Barcelona Burger to the left, and once inside, you can see the interior entrance to the restaurant straight ahead. Barcelona Burger is known for its meats–hand-pressed burgers, rotisserie chickens, and 100% beef frankfurters. Don’t despair, vegetarians! The restaurant also provides plant-based options and a wide selection of craft beers to be enjoyed in their beer garden, located at the back of the building under the Low Line that stretches the length of the Coal Pit.
Established: 2017
Floor: 1
Fun Fact: The burgers at Barcelona are award-winning, including being named “2022’s Best Cheeseburger in NC” by MSN.com.
Community Connection: Barcelona Burger isn’t the only one winning awards! Owner Michal Bay was named one of 2024’s 40 Over 40 for his contributions to the communities his restaurants reside in.
Floor 2
Past Barcelona Burger, you turn right and enter Bailey South’s atrium, where skylights let in a lot of sun and a bronze-colored steel staircase leads you up to the second floor, but only after you take a minute to enjoy the ambience of the atrium in the seating area beside the stairs.
The Dutch Light Bar
When you were outside Bailey South, you noticed a green banner above Six Hundred °, drawing your eyes up to the second floor along the newly-installed spiral staircase that curves around the smokestack. The banner announces the advent of The Dutch Light Bar, a garden and greenhouse-inspired cocktail lounge opening soon in Bailey South. When you reach the top of the stairs in the atrium, you see the bar’s future entrance to your right. The bar will feature a drink menu with signature ingredients like herbs, fruits, vegetables, and flowers (partially supplied by sister company, The Dutch Greens), along with–the word on the street is–some awesome buffalo chicken dip!
Established: 2024
Floor: 2
Fun Fact: One of their Staple Cocktails, the Bailey South Side, is a riff on a classic gin cocktail and named for the bar’s home in Bailey South.
Community Connection: The Dutch Light has worked with as many local individuals and companies to develop the bar and its brand, including Adam Dixon, NextGen Builders, Christina Parrish, Chuck Johnson, and local architecture and design studio, Friend, that helped develop the bar’s interior.
Encore Bank
Down a hallway to the left of the stairs, you see Encore Bank, which looks a lot more inviting than your average bank. There are glass windows, colorful art and comfy seating everywhere, with no tell-tale signs of a typical banking experience. Instead of teller lines, you’ll find an outdoor patio with a great view of Bailey Park. With branches throughout the Southeast (and Colorado), Encore Bank provides a boutique banking experience for clients by providing concierge-level service and building relationships with a neighborhood-branch feel.
Established: 1997
Floor: 2
Fun Fact: The Encore Bank team does Chicken Wing Fridays, often sourced from The Hungry Palate Bar & Grill, located just right up the road on Fourth Street.
Community Connection: The team at Encore Bank is always looking for ways to serve the community, partnering with organizations such as LEAD Girls of NC, Crosby Scholars Forsyth, and Heart Math Tutoring and participating in fundraising events like Cam’s Classic Memorial Golf Outing benefiting the Make-a-Wish Foundation.
The Clubhouse Salon for Men
To find the other tenants of the second floor, you have to move past the future home of The Dutch Light and continue through to the elevator lobby that opens onto the Low Line at the back of the building. That’s where you’ll find The Clubhouse Salon. This by-appointment-only salon for men provides a luxury experience, getting to know clients and their lifestyles so that they can provide expert guidance on what haircuts look good and what it will take to maintain them.
Established: 2011
Floor: 2
Fun Fact: When you visit the Clubhouse, you might just get to say hello to a furry friend. London loves pets!
Community Connection: The Clubhouse has been around for a while in the community. Before moving to Bailey South, the Clubhouse was initially located in Hanestown and then on Cherry St.
Floor 3
To get up to the higher floors of Bailey South, you head back into the second floor lobby of the Low Line and snag an elevator. The elevator is your ticket to discover the remaining tenants of the building.
Front Street Capital
When you exit the elevator onto the third floor, you find yourself in a narrow hallway with a view of a rooftop deck, as well as one of the more unusual views of the smokestack, up close and personal. Down the hall on your right, you see Front Street Capital, a full-service real estate investment and development firm. Front Street Capital focuses on real estate in the Southeast and prioritizes strong relationships with their partners and investors in all areas of commercial real estate.
Established: 1984
Floor: 3
Fun Fact: Front Street Capital has developed or acquired $900 million in income-producing property, including this very building!
Community Connection: In addition to working with the likes of Fortune 500 companies, Front Street Capital also works with partners like local favorite Bookmarks on smaller renovation projects.
Elemance
If you had turned left on the third floor, instead of right, you would have found Elemance, an engineering services company. This up-and-coming tech company licenses sophisticated virtual human body models that behave like real human bodies to simulate and evaluate interactions between technology and the human body.
Established: 2014
Floor: 3
Fun Fact: Elemance was founded by two professors from the Center for Injury Biomechanics at Wake Forest School of Medicine: Joel Stitzel, PhD, and Scott Gayzik, PhD.
Community Connection: Safety is at the core of Elemance’s work and sometimes that means addressing inequities, like when they developed a virtual body model that better represents female physiology in addition to the adult models that have historically been based on men.
Floor 4
Hop back into the elevator and take it up another floor. As the doors open, you get a beautiful view of Bailey Park from up high, with 525@vine, the Wake Forest School of Medicine and Wake Downtown building, and various lofts as the backdrop.
Javara
On the fourth floor lives Javara, an Integrated Research Organization (IRO). As an IRO, Javara expands access to clinical research for both patients and providers, in order to improve the health of communities and patients who might otherwise miss out on clinical trials as a care option.
Established: 2018
Floor: 4
Fun Fact: The company’s name, Javara, comes from the Hindi word for “tide.” Javara endeavors to embody the resiliency of tides as they pursue new care options and advance health world-wide.
Community Connection: Clinical trials can seem scary, but hearing the story of someone in our own backyard who actually participated in one can make a world of difference! Read Michelle Bennett’s story.
Floors 5-6
The last two floors of Bailey South take you to one of the most modern–looking spaces of the building, the eye (and sun)-catching glass structure that was added on to the original historic building during renovations of Bailey South. This part of the building faces 4th Street.
The Variable
This striking location is home to The Variable, a local advertising agency. You won’t be able to take yourself to their front door on your walking tour unless you call ahead, but you can take a look at their handiwork through campaigns for such national brands as NAPA, Tesla, and P&G.
Established: 2011
Floor: 5-6
Fun Fact: The Variable has been awarded Ad Age Small Agency of the Year four times!
Community Connection: The Variable takes time to communicate what they’ve learned, not just to clients, but also to the community, like when Wake Forest School of Business students came to the Variable to learn about real-life marketing careers.
The elevator can take you back down to any of the floors you’ve already visited. From this point, you’re on your own. Maybe go grab a drink and rest your legs from one of the local coffee shops and bars within a short walk of here. Or maybe you’re ready for a break and some fresh air. In that case, Bailey Park is just across the street. Whatever you choose, be sure to come back for another visit soon!
If you’re interested in learning more about these or the many other businesses that call the iQ home, check out the iQ’s tenant directory.
